USE HEADER TAGS CORRECTLY.

Using header tags to help format your text seems easy, and it is, but avoid doing it! Search engines give priority to text inside of header tags when determining the content of your site. If you do this:

For a limited time only, so <h1> hurry! </h1>

Search engines will think that your site is all about hurry. That will make your site difficult to find. Instead say:

For a limited time only, so <strong><font size=+1> hurry! </strong></font>

Only headings should be in header tags. If your heading is a bitmap, you still want to use a header tag around it, like this:

<h1>
<img src="logo.gif" width=300 height=100 alt="Ben's used car sales"></h1>

The search engines will look at the alt text and learn that your site is about used cars.

One more thing. Always use H1 to mark your primary headers H2 for your next level of header etc. Don't skip from H1 to H3 to get smaller sub headings. Instead do something like this

<h2><font size=+1><b>Why buy from Ben?</b></font></h2>